Hello! I'm Natalia, the founder and passionate artist behind ParaWild - a brand born in Vancouver, Canada, over 8 years ago. As an outdoor enthusiast diving into the startup world for the first time, I decided to shake things up right around the birth of my son. Building ParaWild has been an incredible family journey, with him by my side every step of the way.

My days were filled with hiking, biking, skiing, and snowboarding, but those essential helmets always seemed too plain. Inspired by endangered animals and driven by my love for the wild, I created playful, attachable accessories that celebrate the creatures I adore - transforming everyday gear into fun, family-friendly statements!

Whether you're hitting the slopes, cruising the roads, or adding some roar to your routine, ParaWild proves that safety can be stylish and fun. Let's make every adventure unforgettable!